Year 2 (national level 5):
Esports, Media and Content Creation (30 credits)
Explore different strategies for creating branded content that helps to complement emerging esports practitioners through the production of live broadcast material and short form curated video. Analyse a range of case studies, industry and academic research, and professional frameworks. Evaluate examples of good and bad practice with regards to content creation, branding, and promotion, alongside audience engagement techniques. Plan, design, and create your own relevant content to demonstrate your understanding of the relationships between creator, industry, and audience.
Sport Leadership and Team Dynamics (30 credits)
Critically analyse a range of styles and approaches to leadership and evaluate the impact of leadership on team performance. Discuss the role of team dynamics on performance in esports and analyse challenges associated with managing these. Explore topics such as esports team culture, team building, strategic leadership, equality and diversity, and future trends and challenges.
Managing Esports Events (30 credits)
Gain an introduction to esports event management, market-based product development, health and safety, marketing and advertising, finance and sponsorship, human resources and volunteering, event appraisal, and practical event planning. Conceptualise and outline the key elements of the event development process. Learn how to conduct and critically evaluate the process of planning and hosting an esports event.
Experiencing Esports Events (30 credits)
Analyse the complexity of esports events through observation and experience. Critically evaluate the types of participation of a range of specific communities and audiences and apply a range of research methods within an esports context. Explore topics such as quantitative and qualitative research methods, esports events spectatorship, consumption and consumerism, motivation and behaviour, and infrastructure and facilities.