Postgraduate Diploma (120 credits)
You still study the same modules as the Postgraduate Certificate plus:
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Social Media, Influencers and Creators (30 credits)
Understand social media theories/applications and digital research. Consider the evolution and range of social media platforms including convergence and hybrid media. Learn key concepts and models in social media strategy such as consumer engagement, customer experience, word of mouth (e-WOM) and pervasiveness, use of augmented reality and VR in social media. Review the wide range of metrics used and their relative strengths, weaknesses and validity. Examine the use of analytics within and across different platforms. Undertake a social media audit and videography project to ensure that theory and practice are linked in an action learning approach. Consider international issues such as accessibility due to infrastructure, political or economic issues, and legal and cultural issues.
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Ecommerce and Digital Optimisation – Analytics and Metrics (30 credits)
Focus on ecommerce and selling online on third-party marketplaces such as Amazon, and eBay. Consider the evolution and range of ecommerce platforms including pure-play businesses and hybrid sales models. Review a wide range of metrics and analytics and assess their relative strengths, weaknesses, and validity. Examine the use of metrics and analytics within and across different platforms, review ecommerce dashboards, and assess their advantages and disadvantages.
