Digital Marketing
Develop effective digital marketing skills. Understand your objective and create a focused plan for content creation. Implement your knowledge to help your organisation and progress your career.
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Develop effective digital marketing skills. Understand your objective and create a focused plan for content creation. Implement your knowledge to help your organisation and progress your career.
This masterclass has been created to help you to develop and implement effective digital marketing activity.
In the world of digital marketing, it's easy to become overwhelmed. There are lots of emerging channels and trendy new tactics. To deliver effective activity, it's essential to understand your objective and remain focused on a plan. It will help you to develop a strategy and choose the most appropriate and effective tactics for your organisation.
This course is for business managers, owners, and people responsible for marketing within their business or organisation who might not have any formal marketing or digital marketing qualifications.
In this masterclass, you'll cover digital marketing strategy, including the digital marketing funnel, the inbound marketing wheel, and content marketing strategy. You'll also cover digital tactics, including website best practices, SEO, email marketing, and social media strategy.
We don’t currently display entry requirements for United States. Please contact the Student Admin team on studentadmin@sunderland.ac.uk or 0191 515 3154.
To be eligible to receive this course fully funded, you must be employed by a Sunderland-based business. If you are self-funding, your suitability will be assessed by an academic on completion of the application form.
The fee for this course is £125.
You may be eligible to receive this course fully funded through the UKSPF Sunderland Skills and Inclusion Programme.
To be eligible for this funding you will need to be employed by a Sunderland-based company.
For further information about funding opportunities, please email skills@sunderland.ac.uk.
This information was correct at the time of publication.