Year 1 (national level 4):
Core modules:
Introduction to Digital Media Cultures (20 credits)
Trace the evolution of digital media and its associated cultural phenomena by charting the emergence of the personal computer and the nascent internet as crucial forces in shaping contemporary communication practices. Investigate key debates and contribute to analyses of emergent behaviours and practices that take place within and across digital media and social media environments.
The Making of Popular Culture (20 credits)
Explore the historical development in the nineteenth century of modern urban popular culture, including the development of the culture industries of stage melodrama, Christmas, music hall, the seaside holiday, pastimes and the selling of sensationist crime. Examine the transition from rural to urban culture and the institutionalisation of the distinction between elite and popular culture and the development of popular literature and genres. Engage with a number of relevant case studies, both in class and as part of organised field trips to appropriate venues and locations.
Understanding Media and Culture (20 credits)
Develop a critical understanding of the role and importance of media and culture in contemporary life. Gain knowledge of the historical development of the modern media landscape and culture industries and develop analytical and evaluative skills through examining media texts and cultural practices. Finish the module with skills of analysis, academic argument and understanding the operations of power.
Sounds and Visions: Broadcasting Histories, Texts and Contexts (20 credits)
Trace the evolution of broadcasting from its technological beginnings in the nineteenth century through its institutional birth in 1922. Explore significant historical, regulatory and institutional developments in relation to radio and television. Look at various broadcasting contexts, from the creation of public service models of broadcasting through to the arrival of commercial competitors, and at the relationship between various mediums and platforms and their respective audiences.
Optional modules (choose two):
Single Camera Production (20 credits)
Gain an introduction to the procedures and techniques of single camera video production. Learn the technical practices and creative skills required to produce a video. Originate, develop, script, shoot and edit a production of three minutes in length, working in a production crew.
Introduction to PR Theory and Practice (20 credits)
Gain an introduction to the theory and practice of public relations, enabling you to position PR within a business context. Trace the emergence and development of PR through analysis of case studies and theoretical models. Develop key skills in planning, strategy, team working, news release writing and communication skills across a range of media.
Essential Journalism (20 credits)
Learn role of the journalist and the range of practical skills needed to produce news, magazine and sports content, including research, newsgathering, interviewing, copy presentation and writing style.