Digital Marketing and Analytics MSc
Access a unique blend of expertise across subject areas. Develop both digital marketing and analytics knowledge and skills. Qualify for senior positions in FTSE companies.
Close
Access a unique blend of expertise across subject areas. Develop both digital marketing and analytics knowledge and skills. Qualify for senior positions in FTSE companies.
MSc Digital Marketing and Analytics introduces you to contemporary marketing theory and practice, emphasising digital marketing as central to marketing practice today. You will have the opportunity to study social media, analytics and digital research and practice in depth and undertake an independent research project focussed on your area of academic interest. The course draws on the latest marketing research to provide you with a highly-practical postgraduate degree. You'll also have the option to study topics such as digital marketing, consumer research, and contemporary issues in marketing.
This degree is ideal for computing or marketing graduates who wish to specialise in digital marketing or professionals in other fields who want to further their careers as highly-qualified digital marketers.
You will learn about the latest research in the fields of digital marketing and analysis; the emphasis is on understanding research findings, rather than the research process. You will be engaged in locating, collecting, referencing, critiquing, applying evidence, challenging assumptions, questioning and interpreting contemporary research articles, conference papers and case studies.
Our typical offer is:
| Qualification | Minimum grade |
|---|---|
| a Canadian bachelor's degree | GPA 2.40 |
| a USA bachelor's degree | GPA 2.5 |
If you already hold a postgraduate qualification, please see our Applying for additional postgraduate degrees Help and Advice article.
If you don't meet our standard entry requirements, you can take one of the foundation pathways at our partners ONCAMPUS Sunderland. Find out more information and whether your course is eligible on our ONCAMPUS page.
If your qualification is not listed above, please contact the Student Administration team at studentadmin@sunderland.ac.uk for further advice.
This is a specialist postgraduate degree that requires some knowledge of computing and programming in particular. You may have a degree relating to marketing, business or computing. Alternatively, you may have considerable experience in the workplace in any of these areas.
You should have:
International students may be required to take the English for Business Purposes course in the month leading up to the start of the postgraduate academic year in October.
If English is not your first language, please see our English language requirements.
The annual fee for this course is:
Part-time fees are £375 per 10 credits. Please note that part-time courses are not available to international students who require a Tier 4 visa to study in the UK.
If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.
Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
As the course links directly to changing skills requirements of employers, you’ll be ready to step into senior roles in the Marketing or Computing sector such as Digital Marketing Manager, Marketing Analytics Manager or Head of Data Analysis when you graduate.
Our graduates have secured roles in organisations such as Facebook, Microsoft, Sage, HSBC, IBM, Enterprise, Nissan, Accenture, Procter & Gamble, Merck & Co, Barclays, Nissan, Marriott Hotels, Viacom 18, PricewaterCoopers and Adidas.
The average salary of a marketing manager is £37,000, with marketing directors earning an average of around £77,000, according to Marketing Week/Ball and Hoolahan.
We invite business leaders into the University to share their experiences with students including Visiting Professor of Marketing, Professor Anthony Patterson, University of Liverpool.
Learning from business professionals can be very useful if you’re not sure what career to pursue when you graduate. If you already have a plan for your career, these events are an excellent way to start building a network of business contacts.