Digital Marketing and Analytics MSc
Access a unique blend of expertise across subject areas. Develop both digital marketing and analytics knowledge and skills. Qualify for senior positions in FTSE companies.
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Access a unique blend of expertise across subject areas. Develop both digital marketing and analytics knowledge and skills. Qualify for senior positions in FTSE companies.
This course provides you with the opportunity to study Digital Marketing and Analytics theory and practice in depth. It is designed for:
• Graduates who wish to convert to a career in Digital Marketing
• Graduates from marketing that wish to specialise in Digital Marketing
• Marketers who have already gained knowledge or experience of marketing/analytics and seek to further their careers
This course will enhance graduate employability in digital marketing-related business and management careers such as Digital Marketing Manager, Executive, Media Analytics Manager, Owner of Digital Marketing Consultancies and more.
You will learn about many different areas of digital marketing including SEO, online advertising, website development, e-commerce, digital optimisation and social media, influencers and creators. You will be engaged in the contemporary area of digital marketing and using critical thinking, problem solving, Business Intelligence collection, creative thinking and challenging assumptions using academic sources and case studies in this fast moving area of study.
Our typical offer is:
| Qualification | Minimum grade |
|---|---|
| a Canadian bachelor's degree | GPA 2.40 |
| a USA bachelor's degree | GPA 2.5 |
If you already hold a postgraduate qualification, please see our Applying for additional postgraduate degrees Help and Advice article.
If you don't meet our standard entry requirements, you can take one of the foundation pathways at our partners ONCAMPUS Sunderland. Find out more information and whether your course is eligible on our ONCAMPUS page.
If your qualification is not listed above, please contact the Student Administration team at studentadmin@sunderland.ac.uk for further advice.
This is a specialist postgraduate degree that requires some knowledge of computing and programming in particular. You may have a degree relating to marketing, business or computing. Alternatively, you may have considerable experience in the workplace in any of these areas.
You should have:
International students may be required to take the English for Business Purposes course in the month leading up to the start of the postgraduate academic year in October.
If English is not your first language, please see our English language requirements.
Take a look at the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
This course will enhance your employability in digital marketing-related business and management careers such as a Digital Marketing Manager, Digital Owned Media Manager, Digital Marketing Executive, Digital Project Manager, Assistant Digital Manager, Digital Communications Manager, Marketing Analytics Manager, Media Evaluation & Analysis and a Owner of a Digital Marketing Consultancy.
The course aims to introduce you to contemporary marketing theory and practice and the importance of digital marketing in today's society. A research-led teaching philosophy informs the programme. The Programme gives opportunities for real life experience with links to The Chartered Institute of Marketing and professionals working in industry.
We invite business leaders into the University to share their experiences with students including Visiting Professor of Marketing, Professor Anthony Patterson, University of Liverpool.
Learning from business professionals can be very useful if you’re not sure what career to pursue when you graduate. If you already have a plan for your career, these events are an excellent way to start building a network of business contacts.