Sunderland Marketing Hub

What Sunderland Marketing Hub can offer to students:

• Experiential learning and assessment
• Real-life working situations
• Experience of being a professional marketer
• Networking with employers and professional bodies
• Mentoring and guidance
• Marketing matters and marketing masterclasses
• Information on CIM qualifications and membership
• Get into Marketing
• Represent the University of Sunderland at International and National Marketing Competitions.

Please make an enquiry via this page. If the project is suitable for student involvement, it will be processed to formalise a timeline for completion. 

We can help businesses by offering:

• Consultancy services
• Business solutions
• Marketing Matters and masterclasses series.

Sunderland Marketing Hub provides advice and support on most areas of marketing including:

• Audits
• Communications
• Digital marketing
• Marketing orientation/internal marketing
• Market environment
• Marketing planning and strategy
• Branding
• Consumer behaviour
• Integrated marketing communications
• Market research
• Social media

Confidentiality

We ensure all company information is confidential, supported by a non-disclosure agreement provided by the University.

Submit an enquiry: marketinghub@sunderland.ac.uk

The Pitch is an international competition hosted by The Chartered Institute of Marketing (CIM). In teams of two or three, undergraduate students are tasked with putting their skills to the test, tackling a real-life challenge set by a leading brand.

If students make it through to the live pitch final, they'll have the opportunity to present their ideas to a panel of industry experts and a chance to be crowned the winners of The Pitch and CIM’s Marketers of the Future.

Working on this will include developing a consumer-facing creative campaign, taking into account earned, owned, and paid media within a £200,000 budget.

You can find out more on The Chartered Institute of Marketing's website.

Submit your interest in joining the University of Sunderland’s team to: marktinghub@sunderland.ac.uk.

The Greggs Marketing Challenge is an annual North East university competition to find the next Greggs marketing strategy. In 2023, a team of postgraduate students won the competition with their recommendations for a new "Proper" range which was designed to not exclude customers on belief, diet, or price.

The Challenge is a fantastic opportunity for experiential learning and it enables students to build up their CV by working on a real client brief from Greggs. The challenge is only open to postgraduate students.

Submit your interest in joining the University of Sunderland’s team to: marktinghub@sunderland.ac.uk.

Working in collaboration with the University of Sunderland's Marketing Hub, the Challenge involves students from our MBA, IBM, and undergraduate courses working in teams to address a real-life business challenge. After a 'speed-dating' exercise to get to know one another, teams are formed comprising students from both programmes and are appointed a team leader. The remainder of the launch session involves developing team consultancy profiles, assigning a team leader and, most importantly, deciding on a team name.

The businesses attend the hub to provide the students with a brief of their marketing requirements. Students then provide a comprehensive, executive summary and PowerPoint presentation to present to the businesses. 

The Marketing Hub is an excellent opportunity for our students to get involved in an activity over the summer and to work together with students who they may not otherwise have met. It also gives our students the opportunity to develop and enhance their employability skills, improve their confidence, and enhance their CVs.