Jump to accessibility statement Skip to content

Case Study

Kayleigh White

UK

BA (Hons) Social Media Management


Kayleigh White had never considered going to university when she was growing up, but when she came across the Social Media Management course at Sunderland, she knew it was what she wanted to do. She has enjoyed learning about social media techniques, analytics, and media law, and says the best part of her course is the lecturers, who are always willing to help.

When I was growing up, university wasn’t something my parents spoke about, so I never considered it for my future. However, when I found this course, I knew it was what I wanted to do. Social Media changes all the time, so why not gain the experience and knowledge of something we all use every day?

The best aspects of the course are the lecturers! My tutors are always supportive, and they told me that no question is ever a silly question and to never to be afraid to ask for help or advice. The fact that we get the opportunity to learn from industry professionals makes it a better learning experience, as you get real-life experience and stories.

We’ve covered basic social media techniques, how to build communities, learned about statistics and analytics, and as an essential part of the course we’ve studied media law. We got the chance to visit court to watch some real-life court hearings, which is something that I would not have been able to do without coming to Sunderland. I have also enjoyed learning about the data side of what goes on behind a social media post and how to analyse that data.

The University also has some great services. If it wasn’t for the Disability Support team, I would never have found out I was dyslexic. There’s also a great Wellbeing team which I have personally had the experience of using. I would 100% recommend studying at the University of Sunderland as a mature student, you don’t have to have just left college to come to university. I felt welcomed by all. Never in a million years before coming to university did I think I would be doing a Facebook live, this course has given me confidence to believe in myself and know that I can achieve whatever I put my mind to.”

Published 14 March 2021

More case studies