Published on 15 February 2017
North East students demonstrated their marketing skills in front of an audience of key regional businesses, academics and fellow students at our University on 15 February.
Now in its fifth year, the Greggs Marketing Challenge saw Marketing students Newcastle, Northumbria, Teesside and Sunderland universities competing to convince a panel of marketing experts that they have what it takes to help the food-on-the-go retailer stay ahead in a competitive market place. Judges awarded Northumbria the winning team trophy, and the team will spend a day at Greggs’ head office in Newcastle as part of their prize.
Two Keynote speakers addressed ‘The Changing Face of Graduate Recruitment’. Margaret Fay CBE DL brought a regional perspective as a former Chair of One North East, while Roisin Currie, People Director at Greggs, shared an organisational and retail sector perspective.
Professor Michael Young, Deputy Vice-Chancellor at the University of Sunderland, said: “We were delighted to host this regional event, which is an excellent showcase for emerging marketing talent and a great networking opportunity for companies and students. We were impressed by the students' presentations and how they applied their knowledge to deliver practical and effective marketing solutions.”
Graeme Nash, Head of Customer and Marketing at Greggs said: “Over the years we have been running the Marketing Challenge we have been hugely impressed by the calibre of work and enthusiasm that the students have brought to their projects."
The Greggs Marketing Challenge event was held on Wednesday 15 February at the University of Sunderland, Prospect Building, Sir Tom Cowie Campus.