Topic - Schools and Colleges
Are you/your students passionate about festivals, events, and the world of tourism? Join us for an exciting, hands-on workshop where you’ll step into the role of a business consultant for one of the world’s most iconic music festivals: Tomorrowland.
This exclusive event, tailored for Year 13 students, is a chance to dive into the dynamic fields of Hospitality, Events, Aviation, and Tourism, examining the future of global festivals in an ever-evolving industry.
What to expect
In this interactive session, you’ll collaborate with other forward-thinking students to tackle real-world challenges facing the events industry. Working in small groups, you’ll analyse key issues impacting Tomorrowland and similar festivals, providing recommendations on:
- Diversification: How can Tomorrowland expand its appeal and create new experiences for a diverse audience?
- Strategic Partnerships: Explore innovative collaborations with industries such as aviation, hospitality, and technology to elevate the festival experience.
- Sponsorships: Identify and pitch sponsorship opportunities that align with Tomorrowland’s brand while enhancing the attendee experience.
- Digital Engagement: From virtual participation to live-streaming, brainstorm ways Tomorrowland can reach global audiences beyond its physical location.
Our industry expert facilitators will guide discussions and support your journey through this simulated consultancy experience.
Who should attend?
This workshop is perfect for Year 13 students with a keen interest in Hospitality, Events, Aviation and Tourism and who may be interested in studying any of these subjects at undergraduate level. No prior experience is required, just a curious mind and a passion for the events industry.
Why attend?
- Gain hands-on experience by tackling real-world industry challenges.
- Develop skills in strategic thinking, problem-solving, and team collaboration.
- Work with like-minded peers and learn about career pathways in Hospitality, Events, and Tourism.
Register now
Spaces are limited to ensure an interactive and engaging experience. Reserve your spot today and take the first step toward a future in the events industry. We welcome bookings from both individuals and teachers on behalf of a group of students.
For any questions, please email events.recruitment@sunderland.ac.uk