Public Relations LecturerProgramme Leader – Integrated Foundation Year for English, Journalism and Media Theory
I teach both undergraduate and postgraduate students across a range of Public Relations subjects, as well as at those in their Integrated Foundation Year for journalism, media and communications programmes.
My personal areas of interest include public relations ethics and stakeholder management.
Before teaching, I worked as an in-house PR practitioner in the government, heritage, and tourism sectors. This experience has strongly influenced my academic perspective, particularly the importance of demonstrating how academic theory and research not only develops PR as an academic discipline but also strengthens a graduate's PR practice.
I have an MSc in Corporate Communications, a Post-Graduate Certificate in Higher Education, and am a Fellow of Advanced HE.
Teaching and supervision
Research interests for potential research students
Research
- Interplay between theory and practice
- Stakeholder management
- Media relations
- Copywriting
- Campaign management in practice