Head of School - Business and Management
I am the Head of the School Business and Management.
I’m a marketer at heart and have held various marketing roles in industry. I’m a Fellow of the Chartered Institute of Marketing (FCIM), a Chartered Member in Business Management (CMBE), and a Senior Fellow of the Higher Education Academy (SFHEA). I am particularly interested in the integration of marketing disciplines and enhancing student experience through innovative pedagogy. I am founder of the Sunderland Marketing Hub, which provides a unique opportunity for academics, students and practitioners to come together on all things marketing.
My research interests lie in integrated marketing, marketing communications, and pedagogy. I have published International Conference papers and journal articles and work as an Academic Reviewer.
I am proud to lead a strong and successful School of Business academics that are focused and experienced in delivering innovative teaching, undertaking research, and providing a supportive and collaborative learning community. Working closely with accreditation bodies such as the CIM, CIPD, CIMA and CMI we ensure all of our courses are future-focused and professions facing.
Teaching and supervision
Research interests for potential research students
- Integrated Marketing Communications
- Communications, PR and Branding
- Marketing Strategy, Management, Planning
- Experiential learning and student experience
Research
- Experiential learning and student experience
- Integrated Marketing Communications Pedagogy and Practice
- Integrated Marketing Communications Curriculum Development
- Integrated Marketing Communications in the Not for Profit sector
- Student Engagement and Participation (funded by the Academy of Marketing)
- Student Experiences of Peer Action Learning Sets (funded by the Academy of Marketing)
Publications
Conference or Workshop Item
Dixon-Todd, Yvonne and Hall, Lynne (2017) An Evaluation of Integrated Marketing Communications Education: Considerations, Contradictions and Conclusions. In: Academy of Marketing Conference 2016, 4-7 July 2016, University of Northumbria. (Unpublished)
Dixon-Todd, Yvonne and Hall, Lynne (2016) An Exploratory Study into the Perceptions, Acceptance and Usage of Integrated Marketing Communications in the Not for Profit Sector. In: Academy of Marketing Conference 2016, 4-7 Jul 2016, University of Northumbria. (Unpublished)
Dixon-Todd, Yvonne and Hall, Lynne (2016) The State of Integrated Marketing Communications in the Classroom: Practice, Perspectives & Prospects. In: 21st international conference on corporate and marketing communication, 7-8 April 2016, Middlesex University.
Dixon-Todd, Yvonne, Ward, Janet and Coates, N (2016) Is student engagement the to create a transformative marketing curriculum? In: The Academy of Marketing Conference, 2016, Newcastle -upon-Tyne. (Submitted)
Other
Dixon-Todd, Yvonne, Ward, Janet and Coates, Nigel (2017) Is Student Engagement the Magic wand for a Transformative Marketing Curriculum. UNSPECIFIED.
- Experiential learning
- Student experience
- Marketing management
- Marketing planning
- Integrated marketing communications
- Marketing research
- Marketing pedagogy and curriculum development
Further publications:
- Dixon-Todd, Y. (2014), Examining the Current Approaches to Postgraduate Teaching of Integrated Marketing Communications (IMC in UK Universities, Academy of Marketing Conference, Bournemouth.
- Dixon, Y. and Moss, C. (2010) “An Exploratory Study into the Use of Integrated Marketing Communications in UK Charities – Further Results”, Academy of Marketing Conference, Coventry Business School.
- Dixon, Y. and Moss, C. (2007) “An Exploratory Study Into The Use Of Integrated Marketing Communications In UK Charities”, Academy of Marketing Conference, Kingston Business School.
- Dixon, Y. and Moss, C. (2007) “An Exploratory Study into the Diffusion, Relevance and Validity of Integrated Marketing Communications in the Charitable Sector in the UK”, International Conference on Research in Advertising, Polytechnic of Lisbon.