Jaishree Prasad

I am a Lecturer and Social Scientist. I have an undergraduate degree in Microbiology and Chemistry, an MBA in Marketing and Retail, an MSc in International Fashion Marketing, and I am near completion of my PhD in Marketing.

My doctorate focuses on the effect of childhood socioeconomic status and symbolic self-completion on the consumption of counterfeit luxury and high-street fashion brands. I have presented my research on counterfeit luxury brands to the UK Intellectual Property Office (IPO) and various other stakeholders of IP crime in the retail industry and in academia.

My conference paper based on my masters dissertation, titled "Dress like the British or as oneself? – An investigation of international students' acculturation journey" was presented at the Australian and New Zealand Marketing Academy (ANZMAC) in 2022. 

I love teaching and interacting with students. I have enjoyed working as a student counsellor at Glasgow Caledonian University and as an associate lecturer at Northumbria University, Newcastle. I also have six years of industry work experience across a variety of management roles including sales and marketing manager, and quality manager. Besides these, working on projects to prevent farmers' suicides is a life goal that is very close to my heart. Other than work, I enjoy sketching, writing, cooking Indian food, and riding my motorcycle.

Please feel free to drop me an email if you want to discuss any research ideas or just to engage in some intellectually stimulating conversations.