Associate Head of School (Strategy and Operations)
I am Associate Head of School (Strategy and Operations) in the Faculty of Business, Law and Tourism. My team of highly capable academics is responsible for a suite of business courses, including BA (Hons) Business and Management and Master of Business Administration (MBA). Our courses are delivered on campuses in Sunderland, London, and Hong Kong, as well as jointly through partners around the world and online.
As a Strategy as Practice scholar, I am interested in strategising and leadership in organisations. My research specialism is participation in strategy formulation and implementation, including how strategies can be implemented across organisations and agencies. I also have a keen interest in event management, including looking at implementing emergency planning, resilience, and response.
With over a decade of experience in higher education, I have led modules including Strategic Management, Event Planning and Operations, Events and Society, Strategic Practice in Luxury Hospitality Management, Business Leadership and Professional Development, and Managing the Events Venue.
I am an External Examiner at the University of Hertfordshire, a Fellow of the Higher Education Academy, and a member of the British Academy of Management and Chartered Management Institute.
Teaching and supervision
- Organisational Change
- Business Continuity
- Project Management
- Professional Practice
- Strategic Management
- Strategic Leadership
- International Business
- Corporate Governance
- Sustainability and business
Research interests for potential research students
- Strategic management
- Strategy as Practice
- Sustainability and business
- Leadership in organisations
- Digital enterprise and innovation
- Operations management
- Quality management systems
In addition to doctoral research students, we are also looking to expand our knowledge exchange through KTPs and research partnerships with organisations.
Research
My current research is in the Strategy as Practice field and explores strategy implementation across multiple organisations. This includes exploring the barriers to effective strategy implementation.
Previously, I have researched participation in strategy formulation and strategising and have published work exploring liminal spaces in relation to event design. I have used a case study methodology, as well as experience with a range of qualitative data, including observational data, document analysis, interviews, and ethnography. I also have conducted quantitative studies and can analyse data using SPSS.
I have taught across a range of subjects related to business, strategy, and event management, including:
- Strategic Management and the practice of strategy
- Business leadership and professional development
- Emergency planning, resilience, and response
- Event planning and operations
- Events, culture and society
- Garlick, A., and Radford, J. (2022). The process and practice of participation in strategy formulation: the case of St John Ambulance. Teaching case study supporting Clegg, Schweitzer, Whittle and Pitelis’ Strategy: theory and practice (4th ed) textbook published by Sage.
- Garlick, A., and Ali, N. (2020) Liminality and Event Design: Liminal Space Design for Sport Events. In: Lamond I., Moss J. (eds) Liminality and Critical Event Studies. Basingstoke: Palgrave Macmillan, pp.59-78.
- Garlick, A. (2020). ‘Time For A Change? Strategic direction in the event medical sector’. New Vistas, 6(2), pp.14-17.
- Garlick, A. (2019). ‘Participation strategy in a third sector environment – understanding process and practice’, British Academy of Management Conference, 3-5 September 2019. Birmingham: Aston University.
- Garlick, A. (2017). 'Managing Volunteers' and 'Marketing and social media'. Book contributions in: Berners, P. The Practical Guide to Organising Events. Abingdon: Routledge.
- Garlick, A. (2017). (Not) solving the problem of absenteeism: Reflections on a student engagement initiative. Paper presented at the UWL Learning and Teaching Conference. University of West London. 29 June 2017. Unpublished.
- Garlick, A. (2016). #ideaspace: Using social media in your teaching. Paper presented at the UWL Learning and Teaching Conference. University of West London. 28 June 2016. Unpublished.
- Garlick, A. (2014). Experiential Learning: rationale, approaches and implications for practice in Events Management and Hospitality courses. Investigations in University Teaching and Learning, 9(1), pp.8-14.
- Inskip, C. & Garlick, A. (2012). Why Mark Quality Out of 100? – transforming the ‘Marking Agenda’. Paper presented at The CELT Annual Learning & Teaching Conference. London Metropolitan University. 10 July 2012. Unpublished.