Senior Lecturer in Marketing
Teaching and supervision
My teaching is based within the undergraduate and postgraduate Marketing discipline. I am programme leader for the BA Business & Marketing Top-up which runs on-campus and at some of our TNE partner institutions. I am currently module leader (on and off-campus) for UGB266 Marketing Management & Metrics and UGB327 Strategic Integrated Marketing Communications at undergraduate level and PGBM56 Global Integrated Marketing Communications at postgraduate level. I also teach on other marketing modules and supervise undergraduate and postgraduate dissertations.
Research interests for potential research students
My research interests are in marketing and relate to marketing communications and corporate social responsibility. I am currently registered for a PhD in which I am exploring the use of cause-related marketing alliances by UK charities.
Research
My research interests are in marketing and relate to marketing communications and corporate social responsibility. I am currently registered for a PhD in which I am exploring the use of cause-related marketing alliances by UK charities.