Associate Head of School: Marketing and Digital
I am a natural and social scientist, with four doctorates, specialising in cognitive science, psychedelics, marketing management, and when possible, philosophy, theology, and the supernatural.
I am a Fellow of The Higher Education Academy (FHEA) and have a PGCert in HE.
I have a wealth of experience working in high-technology commercialisation, and in running an international animal charity. Outside of these things, I love researching fairy tales and ancient Chinese history, alongside spending time with my cats watching K-dramas. So, if you fancy a chat about life, the universe, and everything, drop me an email.
Teaching and supervision
I teach and have taught the following on the MSc International Business Management:
- MGTM14 Strategy and Foresight (2020 – present)
- MGTM16 MSc IBM Dissertation (2020 – present)
Current research students:
- Eirini Chrysanthou – How do consumers make sense of luxury fashion? Exploring promotions, discounts and limited time offers
- Adam Foster – Making sense and self: Explicating the embodied consumption of pro-wrestling
- Kris Woods – Between fact and fiction: Making sense of carbon literacy
Research interests for potential research students
I am very interested to hear from enthusiastic MPhil/PhD students. Have a look at my research, and if you think we might discover the secrets of the universe together, send me an email.
Research
- High-technology (biotechnology, biologics, biopharmaceuticals, GMOs, vaccines, and antivirals)
- Cognitive science (embodied mind and sensemaking)
- Psychedelics (ayahuasca, dimethyltryptamine, and magic mushrooms)
- Shamanism (indigenous and plastic)
- Religion and spirituality (Christian theology, ie, God, the Devil, Heaven, Hell, and ancient Greek)
- The Supernatural (magic, fairy tales, and potions)
- Imagination (imaginary companions and imaginary worlds, ie, paracosms)
- Marketing management (cognitive processing)
- Identity work (embodied)
- Strategy (ancient Chinese)
"Wisdom is the oneness of mind that guides and permeates all things."
Heraclitus, Fragments.
Heraclitus, Fragments.